Who We Are
The ALFA CHASE ENTERPRISE FOUNDATION is a non-profit organisation dedicated to enlightening and evolving Indian MSMEs. We believe every business has the potential to grow and thrive, but many are held back by challenges in sales, systems, people, and resources.
SAF exists to stand beside MSMEs as a lifelong growth partner, providing the right Capabilities, Habits, Attitudes, Skills, and Ethics (CHASE) that empower businesses to succeed in today’s ever-changing competitive world.
Unlike conventional consultancy models that step back after advising, the ALFA CHASE ENTERPRISE FOUNDATION stands by businesses till they grow. We partner with them, handholding through their challenges, ensuring that no business has to shut down simply because it lacked the right guidance, support, or systems.
To become India’s most trusted non-profit partner for MSMEs and businesses, empowering them to grow, sustain, and succeed in the face of competition.
To transform businesses into self-sustainable, high-performing organisations by providing continuous support in strategy, people, systems, and performance.
Our Core Values
At SAF, everything we do is guided by our values:
- Integrity – We believe in honesty, transparency, and ethical practices.
- Commitment – We stay with businesses until they achieve growth — we don’t just advise, we walk the journey with them.
- Excellence – We strive to deliver quality in every service, training, and consultation.
- Empowerment – We focus on developing people and organisations to become self-reliant.
- Impact – Every initiative is designed to create measurable and lasting change for MSMEs.
Our B.H.A.G (Big Hairy Audacious Goal)
To transform 1 million MSMEs in India by 2040, equipping them with the right strategies, systems, and teams to become globally competitive, self-sustainable, and growth-driven enterprises.
Our Brand Promise
- We will stand by MSMEs until they grow.
- We will provide practical, actionable, and affordable solutions.
- We will always align our efforts with the long-term success of the business owner and their team.
“To enlighten and evolve businesses and their teams by providing the right CHASE — Capabilities, Habits, Attitudes, Skills, Ethics — so that they can grow sustainably, scale confidently, and succeed in the face of competition.”
About the Founder – Sushil Agarkar
Sushil Agarkar is the driving force behind the Foundation. With more than 25 years of experience as a Business Coach and Sales Transformation Expert, he has dedicated his career to helping businesses unlock their true potential.
- Trained over 1,00,000 sales professionals across industries.
- Transformed more than 10,000 MSMEs, helping them scale, improve systems, and build performing teams.
- Known for his hands-on mentorship approach, where he works closely with entrepreneurs and teams to drive measurable results.
Sushil Agarkar founded ALFA CHASE ENTERPRISE FOUNDATION with the belief that no business should die because of a lack of guidance, systems, or resources. His vision is to ensure that MSMEs — the backbone of India’s economy — not only survive but grow, thrive, and create impact for generations to come.
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Call Us For Inquiries +91 98211 69210
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Mail Us Anytime info@alfachase.org